Malibu Milestone: 10 Million Customers Served

Malibu 60's

Fifty-one years after it was introduced as Chevrolet’s first midsize car, production of the Malibu sedan has crossed the 10-million mark.

Chevrolet celebrated the sales achievement on August 31, 2015, for the global sedan in the United States, China and Korea, which collectively account for more than 90 percent of sales. The Malibu is sold in more than 25 markets around the world.

The Chevy Malibu has resonated with a wide array of customers since its introduction in 1964. We anticipate that the next-generation Malibu will attract new customers to the brand, and will continue to be a popular mainstay of our showroom.

Malibu’s 10-millionth milestone comes as the all-new 2016 Chevrolet Malibu enters production. The ninth-generation sedan is completely restyled and is the most fuel-efficient, connected and technologically advanced Malibu ever – and many of its new and enhanced features, like its Teen Driver system which encourages safe driving habits for teens, were influenced by the voice of customers.

Longer and lighter, the new Malibu offers more interior space. Its wheelbase has been stretched nearly four inches (101 mm), and it is nearly 300 pounds (136 kg) lighter than the previous model.

The 2016 Malibu reaches an exceptional level of fuel efficiency with an all-new, available hybrid powertrain that uses technology from the Chevrolet Volt. It helps offer a General Motors-estimated 48 mpg city, 45 mpg highway – and 47 mpg combined, unsurpassed in the segment.

The Malibu’s standard 1.5L turbo powertrain is projected to offer 37 mpg highway. It also features a fuel-saving stop/start technology that enhances efficiency in stop-and-go driving.

Additional features include new Chevrolet MyLink with Android Auto and Apple CarPlay compatibility; and the all-new Teen Driver feature, which allows parents to view their kids’ driving statistics, such as maximum speed, warning alerts and more.

Malibu current

Malibu through the years

Named after the California city famous for its beaches, the 1964 Chevrolet Malibu was the top-line model of an all-new vehicle line touted as a premium choice for families that needed space and efficiency for long commutes.

Chevrolet called the Malibu an “intermediate” car – positioned between the full-size series and the compact Chevy II. It represented the birth of the mainstream midsize segment, which has grown to be the highest-volume segment in the industry. Customers snapped up more than 370,000 in the first year from a lineup that also included the entry-level 300 and Chevelle models, and a range of body styles that included coupes, sedans, wagons and convertibles. The lineup also included the Malibu SS muscle car.

Sales of Chevy’s upstart intermediate range topped 503,000 by 1969 – with the popular Malibu two-door sport coupe accounting for 300,000 of them.

Malibu rolled through the 1970s as one of the best-selling cars of the decade. It was retired in 1983, after its fourth generation. It returned in 1997 as a modern, front-drive sedan and was named Motor Trend Car of the Year. In the nearly 20 years since, it has evolved and offers the latest in efficiency-enhancing technologies, safety features and, more recently, the connectivity features that have become increasingly important to customers.